Volvo Cars Liu Peng: Timely challenges and opportunities in the era of electric vehicles

On April 19, the 19th Shanghai International Automobile Industry Exhibition with the theme of "Embrace Change" opened. At this auto show, Volvo's new XC60 also ushered in its domestic debut.
According to Liu Peng, vice president of Volvo Cars Greater China Sales Company, the highlight of the new XC60 unveiled this time is the vehicle-machine system. In general, "the new XC60 is equivalent to a very large mobile smart device." It is understood that the Volvo brand integrates the ecology of Alibaba and Tencent to enrich the functions of the new XC60; A more assured driving experience. Regarding the improvement of the car-machine system, Liu Peng said that in addition to bringing a more intelligent experience to consumers, it is more important to
The most important aspect is to change the habit of consumers who rely too much on mobile phones during the driving process through the improvement of the vehicle-machine system, so as to ensure the driving process.
The following is the transcript of the interview:
Auto Sankei: It is understood that the highlight of Volvo's booth today is the new XC60. If you had to describe this car in one sentence, what would it be like? Liu Peng: Just like a mobile phone, the new XC60 is a very big one. The smart mobile device, very smart, very smart, this is the signature feature of this car.
Auto Sankei: It is understood that the change of the new XC60 lies in the vehicle system. So, can the car system of our car realize all the functions of a mobile phone? Although it is said that the car is getting smarter and smarter, most people still like to put a mobile phone holder in the car.
Liu Peng: To be honest, many users can't do without their mobile phones when driving, but in essence, they are inseparable from various applications in their mobile phones. APP will provide various conveniences for our life and work, such as navigation, shopping, music, etc. The new XC60 is currently equipped with a car-machine system that integrates ecosystems such as Alibaba and Tencent. Mobile phone navigation, listening to music, watching stocks, shopping, etc. are not a problem. Various common operations on the mobile phone can be realized in the car. As you said, the mobile phone holder is a very important accessory in the car at present. Modern people have mobile phone dependence, but if you also use the mobile phone while driving, it will be very risky. By replacing the mobile phone with the car-machine system, the risks during driving can be reduced. It can be said that the application of the new vehicle system is to enhance the intelligent experience. Automobile Sankei: At present, many car machines claim to be equipped with a variety of software, but their response speed is not ideal. with intelligent voice
Taking navigation as an example, many vehicles are not ideal in these two functions. How about Volvo? Liu Peng: The new XC60. is equipped with the voice recognition system of HKUST Xunfei, which can not only recognize standard Mandarin, but even Mandarin with accents, such as speaking Changsha dialect in Changsha, Chengdu dialect in Chengdu, No problem. And "Xiao Wo" can not only hear you, but also understand you, you can talk to it continuously, or interrupt it, and even let it automatically learn your language environment. As the frequency of communication with users increases, its vocabulary and knowledge will also increase,
By learning new things to understand the feelings of the driver and passengers, the more you talk, the more you will be understood. Second, the just mentioned navigation. This is a common problem of the car-machine system, because the navigation cannot be updated in time. However, Volvo's new XC60 uses a very advanced AutoNavi navigation system, and the AutoNavi navigation on the mobile phone can be synchronized with the car and the machine to achieve seamless docking. At the same time, the car system adopts high-performance chips, and its response speed is comparable to that of flagship mobile phones.
Auto Sankei: In fact, apart from Volvo, nowadays, whether it is a brand or some low-end entry-level models, everyone is talking about intelligence. At the stage when all brands are developing intelligence, what are the characteristics of Volvo's intelligence? Liu Peng: Volvo is a relatively advanced attempter in intelligence. It has carried out a lot of research and development work and integrated many top suppliers. For example, like the aforementioned Keda Xunfei Gaode, Huawei, etc. Volvo Cars wants users to be able to say goodbye to their phones from the moment they get in the car. In the driving environment, the car of the new XC60 is a mobile phone, which can bring users
A smarter, stronger and more assured driving experience. Auto Sankei: In the era of electric vehicles, whether it is some new car manufacturers or traditional car companies, various brands are making efforts in the market. Do you think that more and more new brands are entering the market, will it be a challenge to traditional luxury brands? ?
Liu Peng: I think it is both a challenge and an opportunity.
On the one hand, traditional car companies have great advantages and are relatively stable, and there will be no product problems that new brands may have. At the same time, the addition of new power brands will stimulate traditional luxury brands to pay more attention to the advancement of technology. I think this is a process that complements, promotes and inspires each other. Traditional luxury brands have certain advantages, but they cannot rest on their laurels. The existence of traditional luxury brands for hundreds of years depends on continuous learning. I believe that traditional car companies value and learn some of the advantages of new power brands, and they will develop better in the future.